Bumble x NCAA

OVERVIEW

Continuing the yearly tradition to empower college female athletes in 2024, Bumble selected a handful of exceptional female NCAA athletes to provide a $100K NIL grant to support their pursuits.

To announce this exciting partnership, we developed a campaign identity inspired by retro, collectible sports cards and mixed in a fresh and modern twist to highlight each athlete.
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I designed the campaign's digital touchpoints, including organic social content and PR assets.