Bumble x NCAA

partnership campaign


Continuing the yearly tradition to empower college female athletes in 2024, Bumble selected a handful of exceptional female NCAA athletes to provide a $100K NIL grant to support their pursuits.

To announce this exciting partnership, we developed a campaign identity inspired by retro, collectible sports cards and mixed in a fresh and modern twist to highlight each athlete.

I designed the campaign's digital touchpoints, including organic social content and PR assets.




Creative Director: Martin Sanchez
Design Leads: Christina Chern, James Hannaford
Copywriter: Logan Longoria
Motion Designers: John Hughes, Sarah Nouri

Organic Social Assets

PRess Headers