Curology:
Future-ProofRx
OVERVIEW
Bridging the gap between Curology and Agency, our anti-aging sister brand, Future-ProofRx taps into the increasing demand of post-acne consumers looking to tackle the early signs of aging, without a full-on anti-aging regimen.
To help support the product's launch, our team took charge of creative concepting the overall campaign and designing a set of organic social launch assets.
I played a vital role in developing the campaign's creative concept, storyboarding the launch video, and designing all supporting assets.
ROLE
Concepting
Storyboards
Design
CREDITS
Executive Creative Director: Elaine Fong
Creative Director: Martin Sanchez
Senior Art Director: Nastacia Chubinsky
Creative Lead: Nicole Jahns
Copywriter: Rachel Amoroso
Video Creative: Kerstye Kau
Lead Producer: Anju Purushot
Motion Designer: Luke Davisson
Launch video
The product launch video leverages timeline-inspired visuals to introduce how Future-ProofRx prepares one's skin for tomorrow while evolving with their current goals.
The video pairs simple, direct copy claims with bold, product-focused visuals and graphic animations to communicate a sense of newness and thumb-stopping excitement.
Supporting Organic social assets
