To prepare for the release of Curology's most requested product, the sunscreen, the creative team designed and developed the brand identity, lifecycle emails, and organic social assets for the product launch campaign.
The visual identity we created uses our signature lavender and pairs it with a bright UV green, while graphic elements like the sun and clouds are used to communicate that the sunscreen should be used no matter what weather, season, or occasion.
As a designer for this campaign, I worked on conceptualizing the campaign's visual identity and designing all its organic social assets.
Creative Director: Martin Sanchez | Design Director: Malisa Kuch | Art Director: Nastacia Chubinsky | Copy Lead: Nicole Jahns | Design: Donnah Perez, Rebecca Fong
Creative Director: Martin Sanchez
Design Director: Malisa Kuch
Art Director: Nastacia Chubinsky
Copy Lead: Nicole Jahns
Motion Lead: Blake Piyathanapong
Designer: Rebecca Fong