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The visual identity we created uses our signature lavender and pairs it with a bright UV green, while graphic elements like the sun and clouds are used to communicate that the sunscreen should be used no matter what weather, season, or occasion.
As a designer for this campaign, I worked on conceptualizing the campaign's visual identity and designing all its organic social assets.
CREDITS:
Creative Director: Martin Sanchez | Design Director: Malisa Kuch | Art Director: Nastacia Chubinsky | Copy Lead: Nicole Jahns | Design: Donnah Perez, Rebecca Fong
ROLE:
Design
CREDITS:
Creative Director: Martin Sanchez
Design Director: Malisa Kuch
Art Director: Nastacia Chubinsky
Copy Lead: Nicole Jahns
Motion Lead: Blake Piyathanapong
Designer: Rebecca Fong