Curology: The Sunscreen
OVERVIEW
Curology's most requested product, The Sunscreen, is a quick-absorbing, non-greasy formula that's kind to acne-prone skin but tough on UV rays. To help support the product's launch, our team created the campaign's visual identity, lifecycle emails, and organic social assets.
As a designer for this campaign, I worked on conceptualizing the campaign's visual identity and designing the supporting organic social assets.
ROLE
Concepting
Design
CREDITS
Creative Director: Martin Sanchez
Design Director: Malisa Kuch
Senior Art Director: Nastacia Chubinsky
Copy Lead: Nicole Jahns
Motion Lead: Blake Piyathanapong
Designer: Rebecca Fong
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62c90cf97c26b590ce38991b_column1.jpg)
The visual identity we developed uses our signature lavender and pairs it with a bright UV green. Graphic elements like the sun and clouds communicate how The Sunscreen should be used no matter the weather, season, or occasion.
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62c8f9b3ca69f34c60915036_Group%20416.png)
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62ca238165c5296c12d3b15b_derm-derm.png)
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62c8f9b31d869ed37eff8790_Group%20417.png)
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62b8f4a74a3197799034f6e0_facts-1.jpg)
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![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62c8fb3fe45b2d7f4894be9b_myths-1.jpg)
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62b8f466e863642012286fb4_%5B21%5D%204916_C_IMC_STA_Sunscreen%20Organic%20IG%20In-Feed%20and%20Stories_P2%20-%20Post-Launch%20Carousel%204%20copy.jpg)
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62b8f467254b36d9f45b5a18_%5B22%5D%204916_C_IMC_STA_Sunscreen%20Organic%20IG%20In-Feed%20and%20Stories_P3%20-%20Post-Launch%20Carousel%204%20copy.jpg)
![](https://cdn.prod.website-files.com/5fe7ce529264b4259df6f23c/62ca1fae33c6501a53b8dd8a_myth-4.jpg)